Tanja Törnroos
CMO as a Service
B2B Marketer | Fractional Marketing Lead | Entrepreneur
About
With CMO as a Service, I help B2B SMBs
create and implement lean growth strategies.
Speciality: SaaS & Industrial Automation
As a three-time CMO and startup founder, I understand what founders and CEOs go through —tight budgets, ambitious goals, and investor pressures—all while striving to revolutionize industry norms.
I can be your partner in all of this.
My superpower is crafting robust marketing strategies from the ground up.
With over a decade in B2B marketing, I offer invaluable expertise to companies seeking growth.
Check out my cases & their outcomes here.
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Originally from Austria, now based in Helsinki, Finland.
I split my time between these two countries while collaborating with companies worldwide.
What is CMO as a SERVICE?
CMO as a Service is having your own Head of Marketing—cost-efficient, risk-free, flexible and affordable.
You get an experienced senior marketer (me) + method for a monthly fee.
It’s the ideal solution if you don’t have the possibility or need for a full-time hire, but want a strategic partner in driving growth.
➕ Outcome-based.
➕ Flexible scope of work.
➕ Cost-efficient.
As your CMO, I take full responsibility of marketing strategies, budget plans, and execution.
➖ No fixed term.
➖ No recruitment costs.
➖ No employment costs.
My monthly retainers start from 7k/month for a 50% utility.
Unique Value
Episodic Method + Insightful process
Full responsibility of overall marketing strategy & implementation
Salary + Employee Costs (Vacation Money, Benefits, etc.)
Flexible on-demand marketing operations team (external)
Project-based
Cross-Industry knowledge
Community & Peer Review
Ongoing Support + tight relationship
Fixed service fee
Administration & HR
Flexible availability
Adaptive to changes
Independent
Marketing
Contractor
Marketing
Agency
CMO as a Service
Employed CMO
As your CMO I take full responsibility of marketing strategies, budgets, and execution!
Work Highlights
Industrial Automation
OUTCOMES: 900% surge in sales-qualified leads leading to bigger valuation, acquisition by Mirka Group
Read more
HR SaaS
OUTCOMES: Renewed brand identity and strengthened market presence
Read more
Field Service SaaS
OUTCOMES: Branding & Positioning, developed market entry model and
distribution channels in Australia
Read more
Fintech SaaS
OUTCOMES: Created market entry model in Europe, positioned company as a thought leader in Germany: 60,000 monthly visitors with content strategy.
Read more
overview of past Speaking engagements
B2B Marketing
JAN 2024 — Workshop about "Marketing for SMBs on a Shoe-String Budget" for VTTs Launchpad.
NOV 2023 — Keynote on how to maximize marketing impact with limited budgets for a Slush Side Event, hosted by "The Awesome Marketers" community
OCT 2023 — Panellist on marketing metrics for "The Awesome Marketers" community
SEP 2022 – APR 2023 — Host of the video series "CMO CHAT" about Fractional CMOs & B2B Marketing — 20 episodes. WATCH HERE
NOV 2022 — Video interview with "Speak on Podcasts" about demand generation in B2B Marketing
Content, Branding & Storytelling
JAN 2024 - Guest on the podcast "The Authentic Content Method". Discussion about content creation & repurposing.
NOV 2019 — Guest lecturer at "Haaga-Helia University of Applied Sciences" on social media and storytelling
NOV 2018 — Guest on the podcast "The Growth Hub Podcast". Discussion about content marketing's role in startup's growth
Entrepreneurship & Startups
MAY 2018 — Speaker on growth in startups at the "Project Management Conference Helsinki"
SEP 2018 — Hosted and organized an impactful workshop "How to Adopt a Growth Mindset in Your Career, Relationships & Life"
Work with me
Hire me as your CMO!
My monthly retainers start from
7k €/month for a 50% Utility.
Next availability: 2025
I'm currently booked until 2025 with my client, Withsecure, where I'm spearheading the demand program for their latest product launch.
Hire me as your advisor!
Advisory for CEOs and marketing teams (SMBs)
3-hour-package for 700 €.
For Inquires email hi@tanjatornroos.com
Connect with me on Linkedin.