Tanja Törnroos

CMO as a Service

B2B Marketer | Fractional Marketing Lead | Entrepreneur

About

With CMO as a Service, I help B2B SMBs

create and implement lean growth strategies.

Speciality: SaaS & Industrial Automation


As a three-time CMO and startup founder, I ​understand what founders and CEOs go through —tight ​budgets, ambitious goals, and investor pressures—all ​while striving to revolutionize industry norms.


I can be your partner in all of this.


My superpower is crafting robust marketing ​strategies from the ground up.


With over a decade in B2B marketing, I offer invaluable ​expertise to companies seeking growth.


Check out my cases & their outcomes here.

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Originally from Austria, now based in Helsinki, Finland.

I split my time between these two countries while ​collaborating with companies worldwide.

What is CMO as a SERVICE?

CMO as a Service is having your own Head ​of Marketing—cost-efficient, risk-free, ​flexible and affordable.


You get an experienced senior marketer ​(me) + method for a monthly fee.


It’s the ideal solution if you don’t have the ​possibility or need for a full-time hire, but ​want a strategic partner in driving growth.




➕ Outcome-based.

➕ Flexible scope of work.

➕ Cost-efficient.


As your CMO, I take full responsibility of ​marketing strategies, budget plans, and ​execution.


➖ No fixed term.

➖ No recruitment costs.

➖ No employment costs.



My monthly retainers start from 7k/month for a 50% utility.

Unique Value

Episodic Method + Insightful process

Full responsibility of overall marketing strategy & implementation

Salary + Employee Costs (Vacation Money, Benefits, etc.)

Flexible on-demand marketing operations team (external)

Project-based

Cross-Industry knowledge

Community & Peer Review

Ongoing Support + tight relationship

Fixed service fee

Administration & HR

Flexible availability

Adaptive to changes

Independent

Marketing

Contractor

Marketing

Agency

CMO as a Service

Employed CMO

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As your CMO I take full responsibility of marketing strategies, budgets, and execution!

Work Highlights

Industrial Automation

OUTCOMES: 900% surge in sales-qualified ​leads leading to bigger valuation, ​acquisition by Mirka Group

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HR SaaS

OUTCOMES: Renewed brand identity and ​strengthened market presence

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Field Service SaaS

OUTCOMES: Branding & Positioning, ​developed market entry model and

distribution channels in Australia


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Fintech SaaS

OUTCOMES: Created market entry model ​in Europe, positioned company as a ​thought leader in Germany: 60,000 ​monthly visitors with content strategy.


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overview of past Speaking engagements

B2B Marketing

JAN 2024 — Workshop about "Marketing for ​SMBs on a Shoe-String Budget" for VTTs ​Launchpad.


NOV 2023 — Keynote on how to maximize ​marketing impact with limited budgets for ​a Slush Side Event, hosted by "The Awesome ​Marketers" community


OCT 2023 — Panellist on marketing metrics ​for "The Awesome Marketers" community


SEP 2022 – APR 2023 — Host of the video ​series "CMO CHAT" about Fractional CMOs & ​B2B Marketing — 20 episodes. WATCH HERE


NOV 2022 — Video interview with "Speak on ​Podcasts" about demand generation in B2B ​Marketing

Content, Branding & Storytelling

JAN 2024 - Guest on the podcast "The ​Authentic Content Method". Discussion ​about content creation & repurposing.


NOV 2019 — Guest lecturer at "Haaga-Helia ​University of Applied Sciences" on social ​media and storytelling


NOV 2018 — Guest on the podcast "The ​Growth Hub Podcast". Discussion about ​content marketing's role in startup's ​growth

Entrepreneurship & Startups

MAY 2018 — Speaker on growth in startups at ​the "Project Management Conference ​Helsinki"


SEP 2018 — Hosted and organized an ​impactful workshop "How to Adopt a Growth ​Mindset in Your Career, Relationships & Life"

Work with me

Hire me as your CMO!

My monthly retainers start from

7k €/month for a 50% Utility.​

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Next availability: 20​25

I'm currently booked until 2025 with my client, ​Withsecure, where I'm spearheading the ​demand program for their latest product ​launch.

Hire me as your advisor!

Advisory for CEOs and marketing teams (SMBs)

3-hour-package for 700 €.

Available now golden label, badge or banner

For Inquires email hi@tanjatornroos.com

Connect with me on Linkedin.