CMO Diaries: Celebrating 1 year of my own biz

Today I received an email from my insurance company congratulating me on my 1-year anniversary of running a business. (Side note: they also tried to sell me extra insurance, of course. Still, nice marketing move 👏🏻)


I remember saying to myself last year:

I’m gonna give it a year and see how it feels. If it fails, if I don’t like it, I can always change direction.

Tanja (2018 Version)

My logic back then was this: I’m 28 years old (soon 29) and will likely live to be a 100. That means I’ve got 71 years of life ahead of me! What’s 1 year of honestly trying when you’ve still got 70 years left to earn money and work.

I stand to that statement still today 🙂.

Now, what has happened in the past 12 months?

A lot. So much that I can’t possibly write everything down in one single post.

However, one thing I can say with 100% certainty is that I feel much happier, content, and in sync with my life path and purpose. My life has simply gotten so much better!

But that doesn’t mean that EVERYTHING was good. Oh no.

  • I’ve experienced my lowest of lows.
  • I’ve celebrated even the tiniest of successes, e.g. being able to make people understand what I’m actually doing as a Contract CMO.
  • I’ve had countless discussions with other entrepreneurs, freelancers and business owners, worked with 2 long-term clients (still working with one of them), went to workshops and did online courses, figured out a way to be productive and even got a desk in a co-working space in the city centre of Helsinki! (The joy of working in the centre, priceless!).
  • I’ve burned up all my savings and earned the money back (and even more).
  • I’ve doubted my work, myself and my whole existence and life purpose at least once a day, but still, I kept going.
  • I had to learn patience and to accept the fact that everything that’s worthwhile doesn’t come easy and fast. (More on that in my post about 3 NUGGETS OF WISDOM I DISCOVERED DURING MY FIRST 6 MONTHS OF ENTREPRENEURSHIP.)
  • I had to accept the fact that I don’t have clearly defined offerings yet because I’m still finding my sweet spot of business and customers.
  • I had lots of free time, lots of time to think (too much time sometimes) and it truly has become one of the most transformational years of my life.

Entering a new decade

I’m turning 30 at the end of this year and I’m so grateful to my 1-year-younger-self that she dared to step out of her comfort zone and followed that little spark of adventure.

Soon not only me but the whole world will enter a new decade of existence.

So, what am I going to do with the next decade of my life?

I’m not a big fan of detailed long-term plans, because…well… life usually has better plans for us anyway. I like to think of long-term-goals, but how I’ll get there is not decided yet.

But no matter what comes my way I’ll try to be true to my life motto, which is to “Think like an entrepreneur, explore like a pioneer & grow on my own terms.”

What are your plans for 2020-2030?

Most people overestimate what they can do in a year –
and underestimate what they can achieve in a decade!

Tony Robbins

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